Recognised wherever a bottle of Glenfiddich is being enjoyed, our triangular bottle and iconic stag have long been known across the world as marks of distinction and quality.

However, styles and practices are forever changing and the Glenfiddich brand has evolved to remain fresh while remaining respectful of our heritage.

We caught up with Paul Kendall, our archivist at The Glenfiddich Distillery. It’s Paul’s job to safeguard our family history, ensuring that each generation’s chapter in our family story can be enjoyed by generations yet to come. We asked Paul to tell us a little bit about how the Glenfiddich brand has matured over the years.

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