You'd be surprised how much I get asked about whisky investment. It is a hot topic right now and one that is only set to grow and gather momentum as the world turns on to the fact that returns on whisky are far better than any returns from, in the UK's case, any high street bank or building society.

There is also a feeling of 'winning' about it, and not in the Charlie Sheen sense of the term as, like any investment, you are playing a long or short form of gambling. 

The benefit of whisky investment vs. traditional stock market investment is, in its most simplistic of rationale, the fact that the liquid very rarely goes down in price. 

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