What’s your name and profession?

Yasuto Kamoshita, Executive Officer and Creative Director of United Arrows Division.

What made you want to get into the fashion industry?　

I studied interior and industrial design, but I loved fashion and shifted my career to the fashion industry.

What inspires you year after year to continue to make new and different designs?

I don't spend so much of my time thinking about the theme of a new collection. As my body requires or desires what I want to eat, do or dress, new ideas and designs come naturally from my effort to improve my living life.

How do you innovate in one of the oldest industries in the world – garments and clothing?

To carry over the heritage of history to the current era is a kind of innovation. That process involves some utility and design modifications to something old.

What are the core tenets of your brand?　

Our core tenets are keeping true to age-old craftsmanship and uncompromising quality, sophistication and elegance.

Having created the category of single malt scotch whisky, Glenfiddich has had the confidence to occasionally do things differently. What rules did you have to master before you broke them?

I had to thoroughly understand the value perception of my clientele before I could reset and heighten their expectations.

Glenfiddich 21 is indeed aged for 21 years, including spending time in rum casks custom made for the express purpose of aging the scotch. What do heritage and attention to detail mean to you?

There is endless value in things that are created carefully and patiently by craftsman. For certain valuable things there is a required minimum amount of time needed to reach the pinnacle of greatness. I believe that scotch and clothes are the same in this respect, and the results of all that time and effort teaches us what value truly is. 　　

Where do you see yourself in 21 years?

I hope that I will still be working in the fashion industry with the same passion as I have now.