Reeo loves to collect everything related to frogs and loves the outdoors. He believes that good art comes from rich life experiences. The internet allows him to both live in different countries, cities and to collaborate remotely and efficiently with creative partners and clients all over the line. In terms of personal artistic expression, Reeo is committed to combining traditional hand-painted techniques with contemporary digital technology, so that his works not only bears reality, but also have digital convenience. Reeo tried to blend the oriental design elements into the modern illustration and made efforts to broaden the boundaries of personal artistic language in the process of continuous cross-border cooperation.
He collaborated with several British traditional media such as The Guardian for traditional illustration with Editorial content in 2015, and won the favor of London Transport Museum, which created the official promotional poster for Covent Garden. During the studio period in 2016, Reeo mainly served projects for internet and advertising media, providing professional illustration services for a number of companies such as Publicis, Alibaba, etc. Since 2017, Reeo started to work with top brands such as Johnnie Walker, VW, Beastie, British Library, etc., allowing his illustration to be combined with physical products. He was invited by F1 to design the special car for the Shang Hai 1000th grand prix after 2019, and design the new product appearance with Unilever and Huawei. After that, he has been working with brands such as Hilton Hotel and Supercell，Now across the border for many years. He hopes to provide more diversified and complete art services, and build a platform for professional illustration artists' agency which is vacant in China after establishing a new team in 2021.
Founder of HOWFROG Co., Ltd
2008-2012 Film & Advertising BA Degree of CAA (Hangzhou)
2012-2015 Camberwell College Of Arts, Illustration BA Degree (LONDON)
2015-2016 Camberwell College Of Arts, Illustration MA Degree(LONDON)
2016-NOW Founding REEO ZENG artist studio ( Hangzhou & New Zealand )
2019-NOW Teaching at Design and Innovation department, China Academy of Art (CAA)
2021-NOW Founding creative brand HOWFROG Co., Ltd ( Shanghai & Hangzhou )
获奖 | Award
2013
·UK house of illustration “the book illustration competition“ top 25
The 3nd Greater China illustrator Awards - Best award for student group
2012
·The 2nd Greater China Illustrator Awards - Best award for student group. ·KAN TAI-KEUNG Worldwide Chinese Design Award 2012-Finalist
参展 | Exhibitions
2022
Glefiddich 《破界·前行》邀请展 (K11, Shanghai)
2015 "Bestiary" group exhibition (London)
Camberwell MA illustration degree show (London)
China international cartoon & animation festival 2015 (Hang Zhou)
2014 “In Place" exhibition (London) "48 Artwork Codes" (Online)
·"Interim Show" exhibition. (London)
2013 ·“invisible structure” exhibition (London)
·China worldwide student illustration and cartoon exhibition (Hangzhou) ·“Greed” illustration wave, group show (London)
